The Sartorialist


Will Scott Schuman trust his “followers” and book his stay at STRAF?

In an article of the end of January, published in his blog, The Sartorialist, Scott Shuman asks his “followers” all over the world to suggest an hotel in Milan that could become his favourite.

STRAF is one of the most recommended!

“The Sartorialist” is a fashion blog by Scott Schuman. After leaving a fashion sales position to take care of his daughter in 2005, he began carrying a digital camera around on the streets of New York City, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he’d found. He pioneered fashion photography in blog form. Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life. He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street:

“I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.”

Scott Schuman has taken photos in different locations besides New York, often Paris, London, Florence and Milan when he has gone there for fashion shows. His subjects range from fashion celebrities like Karl Lagerfeld to unidentified regular people. He has found uniforms and dirty work clothes as well as those trying to display their style. He says his inspiration was a picture of a man on an empty street taken by German photographer August Sander.

Schuman began getting other work from serious fashion publications. Condé Nast tapped him to do something similar during Fashion Week in Paris for its website. He also regularly works events for Saks Fifth Avenue, and says French Vogue editor Carine Roitfeld has also talked to him about doing something for her magazine.

In 2009, an anthology of Schuman’s favourite shots from around the world was published as a book entitled The Sartorialist.

View the blog “The Sartorialist