An unconventional building with an intellectual design, in the heart of Milan.

64 rooms, classic, relax, well being, deluxe and suites combine two philosophies which are unlikely but successful partners: extreme hi-tech functionality with a minimalist feel and the warm, intimate atmosphere of rooms designed with elegant, innovative materials like quarry-rough slate, burnished brass, concrete and iron, gauze-effect glass and aged mirrors, along with furnishings specially designed by Vincenzo De Cotiis.

The STRAF project arose from the need to turn a new page regarding the currently clichéd concept of a “hotel”. Here, architect and artist Vincenzo de Cotiis has achieved his goal of creating a visually striking alternative to standard hotel design. This design hotel is situated in the city centre, a few steps from the Duomo Cathedral and it stems from a new idea of hospitality characterized by a careful and customized yet informal service. With its innovative design and décor, its venue facilities perfectly reflect this. The restaurant, the fitness room, the event and meeting room, which often hosts cocktails, fashion and art shows, as well as the well known street BAR STRAF, complete ad characterize the hotel.

“I imagine the STRAF hotel as a type of installation, a concept from which I began to extract a multitude of elements associated with contemporary art, such as ‘Arte Povera’, hence the easthetic development is based on an ethical criterion of recycling objects and placing them in a new surrounding”.

Vincenzo De Cotiis

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NL lancio video BESTRAF2013


wednesday 15th may 2013 BESTRAF video – presentation at STRAF  - 6:30 pm conference room summer season opening gig at Bar STRAF – Triad Vibration live 7:oo pm BE STRAF… …

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Top Hotel Award – Trivago

Hotel STRAF wins the Top Hotel Award Trivago, the European travel portal. read the comment #8 I migliori hotel per Gruppi numerosi Milano

run in milan

Run in Milan

“Run in Milan”, is the new accompanied jogging service offer by STRAf to its customers. Guests can book a guided group jogging session through the streets of Milan and discover unexpected …


Condé Nast Traveller

Hotel STRAF reviewed on  magazine “Condè Nast Traveller” view the article


Premio Travellers’ choice – Tripadvisor

Hotel STRAF wins the Tripadvisor “Traveller s’ Choice 2012″! This annual award, established by the largest travel portal in the world, Tripadvisor, is assigned to the top hotels in the world, in different categories, voted by the site …


STRAF reviewed by Sarah Jappy

Sarah Jappy for Mr & Mrs Smith tells her experience at STRAF! The architect and artist behind Hotel Straf is meditating atop a mountain peak in a toga, chewing goji …